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While work on our new building is underway, we'll be camping out in a temporary (hopefully very temporary) space. It'll be a tight squeeze but it'll be worth it.

The hottest new social network might just turn out to be one of the most important places where people can engage with your brand.

Inc.com offers Eight key qualities to look for (and hope for) when hiring.

Wishing all of you a very Happy Holiday and New Year!

The evolution of the Analog to the Digital is fascinating to me. In fact, any technological evolution fascinates me. With any new advance in technology, the Media spends a fair amount of time chronicling (and, some might say, fostering) the predictably tiresome reaction of "Gasp! The [insert analog media here] is DEAD! And it's all [insert digital media/technology here]'s fault!" And yet Technology rarely, if ever, becomes extinct.

Where exactly does a brand come from? If one is going to set about discovering and defining their company’s brand, where should he begin? Far too often I see businesses start with market research.

Are you the top dog in your industry? Category leadership is an enviable position to be in. Most of us spend a lot of time and energy watching, imitating, and competing with the leader. We try to provide a better product or service hoping to sway the customer’s loyalty to our brand. Ironically it’s often a futile exercise. Because there can only be one top dog.

Consumers are constantly looking for that little something that can make their cars go faster, their hair smell better, their lives more meaningful. People change, lifestyles change, loyalties change, and every time they do, product categories are turned upside down. If you want to evolve with consumers, you can’t study their behavior alone, because few things are more unpredictable than human behavior. You must study the behavior of your competition. Because setting yourself apart from your peers is what makes the difference.